Work Less Make More Money–It sounds trite, doesn’t it.

We work hard in our businesses, but sometimes it seems we are doing some things over.  Perhaps we are not doing everything completely over, but we are having to re-work a lot of things.  And I know it seems like a lot of unnecessary work.

Here are some tips to make your hard work go farther and pay you more.

When you do anything, keep in mind it is your property and it has value. But it is up to you to collect the material and assign a value to it.

If you are giving a talk or an interview on the radio, take the necessary recorder to capture the value.  Don’t rely on someone else to make a recording.  I have done radio interviews I wish I had recorded.  Feeling surely the station made a recording of everything routinely I was surprised to learn they only did that if the guest let them know in advance of the show.

It is very easy and inexpensive to get a recorder producing MP3s and a lapel microphone to use in the radio station.  Be sure to get the producer’s permission.

You can certainly do such a recording of talks, speeches, and interviews providing the producers and others involved know you will be doing this and possibly using it for your own commercial purposes.

If you are doing an interview with another person, be sure you have that person’s written permission (a release) to use his or her portion for commercial purposes.

When you prepare any form of intellectual property, e.g., talks, speeches, audios, seminars, ebooks, printed books, videos, etc., plan to deploy it in at least three different formats, e.g., tape, e-book, transcript, CD, DVD, MP3, etc.

For example, you may have a telephone interview you post as a free MP3 to be downloaded from a website.  You can make it available as a CD to be mailed or handed out with the printed transcript for sale.  There you have 3 products.

You can do a video TV ad for your furniture business with a special offer.  Then, you put it on YouTube and transcribe it adding still photos for a mail-out brochure to your customer list.

Everything has value, but you don’t have to charge for it in every form or every time.  You can take material you have previously done and offer it as a bonus with some other material.

Value everything you do!  Always be thinking of a variety of ways to leverage your efforts.  Do it once, profit from it in many ways.

To your business success!

Paul Elliott
Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2008, Paul Elliott, All rights reserved world wide.

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