Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn’t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.

Words set the “psychological stage,” so to speak, for you and your product or service in your customers’ subliminal (subconscious) minds.  Since that is where 90% of purchasing decisions are made, no business person should fail to set that stage effectively for him or herself.  Remember?  NEVER leave to chance anything over which you can exert some control.

Joe Vitale uses the term “hypnotic marketing.”  Now, he is not talking about actually putting someone in a hypnotic trance, rather that you should be using words and phrases that directly influence the customer’s psyche.  By using trigger words that trigger certain feelings in the person’s emotions, you are speaking more directly to their minds, so to speak.  This is the most effective way to present your message.

Brian Clark of the Copyblogger has made a list of 50 of these words broken down into several important categories in a recent post.  As you begin to employ them in your copywriting, you see that your material will yield greater responses.  Make it a habit to use hypnotic, trigger words in your business marketing.

I welcome your comments.  Join the discussion!

To your business success!

Let me help you grow your business today!

Paul Elliott
paul @ MarketingSuccessBlueprint.com

Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2008, Paul Elliott, All rights reserved world wide.