For the small business owner or manager, there are few resources or principles as valuable as those of Guerrilla Marketing.  It is foundational marketing . . . especially for the small business!

The ideas to which Jay Conrad Levinson introduced us all in the 1980s are even more pertinent today.  Marketing is now more sophisticated demanding closer attention to the craft and a more skillful deployment with less margin for error.  Certainly the principles have undergone some modifications due to technological advances, but their wisdom and utility remain unscathed.

Small businesses are better suited to the Guerrilla Marketing methods since they are more agile, have closer contact with their customers, and lack the inertia of “committees” and “Marketing Departments.”  The small business can launch a campaign, collect the new customers and increased sales, and move on to the next campaign often before the competition realizes what has happened.  By the time the competition realizes what has gone on and moves to counter it, the skillful small business owner or manager has moved on to the next campaign.

This often gives the illusion of “stealth” marketing.  In fact, all the things are done in the broad daylight.  There is nothing stealthy about it.  Yet much like any guerrilla operation, when the “action” occurs, the guerrilla is nowhere  to be found having moved on to the next operation.  Your competitors are always “reacting” off balance and rocked back on their heels.  Much of the time your competitors don’t seem to understand that they must innovate as quickly and skillfully as you do and stop trying to react to your innovation. 

Remember, guerrilla marketing by definition focuses on the simple, free, or inexpensive methods of publicity, advertising, and marketing methods first, before spending a lot of money.

As long as your competitors insist on reacting to your marketing, they will simply be in the losing mode.  Of course, they may have a lot of money to “throw” at advertising and marketing and may survive for a long time this way; however, in a couple of years you may be able to buy your competitors for pennies on the dollar.  They will simply have exhausted their funds and their emotions in the process of trying to react to your guerrilla marketing.

Why spend a lot of money when a little may do as much or more for your business?

Anyone in business today should make a study of guerrilla marketing!  Failing to understand and implement the techniques of guerrilla marketing simply invites poor business results if not disaster.

Don’t be put off by the critics who say or imply that there is something underhanded or sinister about Guerrilla Marketing.  Nearly without exception they are the people to whom guerrilla marketing has “happened.”  They didn’t understand it and couldn’t figure it out.  Therefore, their conclusion was that there must be something wrong with it.  How shortsighted!  Please don’t fall victim to the same wounded thinking.

Get Jay’s core Guerrilla Marketing 101 materials today in this course!  This latest package has all the materials for you to be able to leave your competition in your dust!

Don’t be left wondering what happened or watching it happen! Make it happen!Simply don’t be caught without the Guerrilla Marketing tool!  You’ll thank yourself!

To your business success!

Paul Elliott
Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2008, Paul Elliott, All rights reserved world wide.