How does marketing differ from sales, advertising, public relations, and publicity? 

Marketing at its most fundamental level is the presentation of your business–your goods or services–to a potential customer so that he or she wishes to exchange something with you for what you have to offer.

Now, I will reveal my bias: I believe sales, advertising, public relations, and publicity are all subsegments of the larger field of marketing.

Of course, practitioners in those fields are likely to disagree with me. I believe they are actually specialists the the larger field of “marketing” and are not simply in different, though related, fields.

When I am consulting with businesses, I am constantly on the lookout for good people in such fields who can be of value in the businesses’ overall marketing programs.

(More on this as we continue)

To your business success!

Paul Elliott
Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2008, Paul Elliott, All rights reserved world wide.