There is frequently a lot of discussion on the web about “duplicate content.”  Duplicate content is an issue since many web business owners would like their material published in many places.  Often they are trying to “fool” the search engines into believing that there is great interest in their material with many backlinks to their sites.

Something that has complicated the issue is the great availability of free PLR (Private Label Rights) articles.  Lazy web business owners love to publish this material in a “pushbutton” fashion rather than develop their own content.

In years past these techniques worked just like keyword stuffing did.  However, the landscape has changed.  The search engine algorithms have become more sophisticated.

These new analytical programs allow the search engines to exert a certain amount of “judgment” about content.  True unique content is quickly indexed and true duplicate content is ignored or even penalized in the indexing process.

Here is what Google has to say about its policy on duplicate content.

Innovative people who use article writing as a tool in the promotion of their businesses may use PLR material, but they add to it changing most if not all paragraphs.  How much change is necessary to have content judged to be unique?  Google won’t say, but savvy writers have reported success with changing no more than 25-30% of an article.

The fact of the matter is that lazy writers do not fare nearly as well in the long run as to conscientious writers.  Avoid being lazy and take your business seriously.

To your business success!

Let me help you grow your business today!

Paul Elliott

paul @ MarketingSuccessBlueprint.com

Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2009, Paul Elliott, All rights reserved world wide.