The Power of Continued Customer Connections

June 25th, 2008 · No Comments

The Power of Continued Customer Connections

When your customer or contact gave you his or her information, that was permission to begin the process of “affinity bonding.” Affinity bonding, discussed in more detail in “The 88 Marketing Tips That Will Change Your Life!” is really little more than building a gradually strenthening relationship bond with each customer. (Sign up for the “The 88 Marketing Tips That Will Change Your Life!” at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her.

This is one of the most valuable assets a business can possibly have!

Once you have made the initial contact with a thank-you note or welcome letter expressing your thanks, this affinity bonding process has started. BUT do NOT let the process cease there! If you do let the affinity bonding process slide or drop it altogether, you are allowing large amounts of money flow down the drain.

Continue to make contact with your customers several times a year to thank them, remind them that you are still around, and that you still do whatever it is that you do. It is especially productive to do this around Thanksgiving and the Christmas Holidays and the New Year–any or all.

But don’t stop there! Continue direct mail and email campaigns giving them “unannounced” specials or sales only they get because they are your most valued customers. Remember to put a date limit of some sort. This gives the message of scarcity and limited availability–both excellent psychological triggers. It also helps you avoid having to fulfill on your offer long after you were expecting to do so.

I suggest you mail at least every 3 months and email at least every 3 weeks. This keeps your name in front of your customers. Strengthen that affinity bond, don’t let it simply decay into non-existence. It’s too valuable an investment to allow that.

Remember you can automate that process very conveniently and inexpensively. Check this out at Marketing Success Blueprint.