There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]

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The marketplace is the sole arbiter of the success of your programs. It alone determines what works and how. Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]

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The Power of Continued Customer Connections
When your customer or contact gave you his or her information, that was permission to begin the process of “affinity bonding.” Affinity bonding, discussed in more detail in “The 88 Marketing Tips That Will Change Your Life!” is really little more than building a gradually strenthening relationship bond with each customer. (Sign up for the “The 88 Marketing Tips That Will Change Your Life!” at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her.

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Should You “Pay” For Referrals?

You certainly should pay for referrals, though not necessarily in the sense that the headline might suggest.

Without a doubt, you should recognize anyone referring you business or potential business. You want any referral sources to know that you are aware of their confidence in you and your business and that you appreciate

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The things a budding business person should read (cont’d.)
There are many good books on marketing.  One of the best authors is Jay Conrad Levinson.  He has been writing on guerrilla marketing for small businesses for at least 30 years.  His works are classics and the concepts have updated over the years.
Dan Kennedy offers a great number of very practical marketing [...]

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What Should I Read As I Start My Business?

In a recent conversation with a person wanting to start a small business, the subject arose of what she should read.

You are very wise to seek education for your venture. You should view your business education as a very necessary activity that never ends.

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If you have an Internet-based business or intend to have one, SEO (Search Engine Optimization) is crucial.  While comprehensive SEO can be a very sophisticated, there are some simple and very inexpensive techniques to “get noticed” by the search engines especially in your local market.
Keywords is one of these important subjects.  Internet search engines (SEs) catalog [...]

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