Yes, words do have consequences. When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn’t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the “psychological stage,” so [...]
Words Have Consequences
April 12th, 2009 · No Comments
Tags: Advertising · Business · Copywriting · Internet · Marketing · Podcasts · Psychology · guerrilla · offline · online · sales
Headlines: What They Are Worth?
August 4th, 2008 · No Comments
Actually, a good headline is worth a thousand words–maybe more.
Your headline is the most important element of nearly any piece of marketing writing. This applies to printed material, such as a direct mail piece, an email, or a web page. You should spend at least as much time crafting your headlines as the other portions of your marketing writing.
I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail.
Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online
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