Test everything !
One of my “88″ is that you should never leave to chance anything over which you can exert some control.
Yes, you should test everything, of course, but there is more to the story. Sometimes some of the most subtle are also very potent determiners of your customers’ responses.
As a part of the consideration [...]
What Should You Test?
January 15th, 2009 · No Comments
Tags: Advertising · Business · Business Coaching · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online · sales
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