Yes, words do have consequences. When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn’t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the “psychological stage,” so [...]
Words Have Consequences
April 12th, 2009 · No Comments
Tags: Advertising · Business · Copywriting · Internet · Marketing · Podcasts · Psychology · guerrilla · offline · online · sales
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