During difficult economic times when business is down, the overwhelming temptation is to trim everything often by a set percentage across the board. This is a natural, yet misguided impulse. When a business owner or manager tells me, “We have no choice but to trim our marketing budget,” I ask what he or she considers [...]
More Marketing or Better Marketing?
September 20th, 2009 · No Comments
Tags: Advertising · Business · Business Coaching · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online · sales
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