Your mailing list (or e-mail list) is everything! I know this sounds like an overstatement, but consider this.
Your list is your customer database. The names on this list are the record, so to speak, of your business. They are certainly the most valuable asset of your business. “But,” you may argue, “I have all this expensive equipment to produce my products.” I would say your products are worthless unless there is someone to buy them.
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