Whether you have a mainly offline (bricks and mortar) business or an online business, the social media are some of the latest and best sources of income.  Think of them as another profit center, another way for your business to expand.
Twitter is one of the most important of the social media in the Web 2.0 sphere.  It [...]

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Whether or not you have a web-based business you should know about the value of the "social media" including blogging.  In my opinion, you should learn about it and how to use it.  It will help any business whether offline or online based.
Here is some of the best information on the subjects, and it’s all [...]

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Actually, a good headline is worth a thousand words–maybe more.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail. 

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There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]

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The marketplace is the sole arbiter of the success of your programs. It alone determines what works and how. Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]

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The Power of Continued Customer Connections
When your customer or contact gave you his or her information, that was permission to begin the process of “affinity bonding.” Affinity bonding, discussed in more detail in “The 88 Marketing Tips That Will Change Your Life!” is really little more than building a gradually strenthening relationship bond with each customer. (Sign up for the “The 88 Marketing Tips That Will Change Your Life!” at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her.

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Should You “Pay” For Referrals?

You certainly should pay for referrals, though not necessarily in the sense that the headline might suggest.

Without a doubt, you should recognize anyone referring you business or potential business. You want any referral sources to know that you are aware of their confidence in you and your business and that you appreciate

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 A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn’t it?  If you know someone, you feel more comfortable with [...]

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The Power of Personal Thank You Notes

You are not in the business you think you’re in! You are actually in the business of building personal relationships. Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . . How often are you personally contacted by anyone with whom you do business? Remember the last time a business personally thanked you for having done business with that organization. The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn’t that business stand out rivited in your mind? . . .

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7 Ways to Stimulate Word-of-Mouth Advertising

Often when discussing what advertising or marketing tools a small business employs, we hear the response,  “We use word-of-mouth.”  When we ask that business owner or manager, “Do you know seven ways to stimulate or improve word-of-mouth business?” they give us a blank look, as though, “It never occurred to [...]

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