Marketing Success Blueprint

Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!TM

Your pre-eminent postion is never guaranteed

August 10th, 2010 · No Comments

While being very successful reaching the top of your heap, it can be a very deceptive trap to “relax and enjoy” that status. No matter where you are in your market position, it is never guaranteed.
Bloomberg Businessweek points out, “Popularity is not a state of grace. In business, it is treasure hard-won on the battlefields of product development [...]

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Tags: Advertising · Marketing · Psychology · branding · offline · online · sales

How To Research Your Market

August 23rd, 2009 · No Comments

I deal with a great many business in a variety of fields and find that a distressing number of the people consider many things and miss one of the most critical elements in that decision.
Businesses in trouble often run hither and thither trying solutions again ignoring this critical element.
That critical element?  Market Research!
Anyone, at the [...]

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Tags: Advertising · Business · Business Coaching · Internet · Marketing · branding · guerrilla · offline · online · sales

Become Your Writing Best

July 27th, 2009 · 2 Comments

I hear people bemoaning the fact that they are poor writers.  They wish they could be better; they consider taking college writing courses; they wish they could be better; they read books on writing; they wish they could be better; and they wish, wish, and wish. However, they fail to simply write, write, and write.
Mary [...]

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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online · sales

It Won’t Be Read!

March 20th, 2009 · No Comments

Anything difficult to read won’t be! … read, that is!
When you see something that is too difficult to read, what do you, yourself, do?  If your are like most of us, you skip over it or promise yourself you will read it “later” when you “have more time.”  Of course, “later” rarely happens.
Let’s each examine [...]

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Tags: Advertising · Business · Business Coaching · Copywriting · Internet · Marketing · Mistakes · Psychology · guerrilla · offline · online · sales

How Does Your Business Measure Up?

February 19th, 2009 · No Comments

Most businesses claim to cater to the customer.   They may make a strong point in their marketing and advertising.  Unfortunately, many fall far short of that goal.  Look at some of the experiences Mr. Merholz had with major airlines.

Where do we fall short?  Usually in failing to have true customer service as a part of [...]

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Tags: Advertising · Business · Business Coaching · Marketing · Mistakes · Psychology · branding · guerrilla · offline · online

Jim Rohn-9 Things More Important Than Capital

August 3rd, 2008 · 1 Comment

Mr. Jim Rohn is a man with broad ranging experience in business success instruction and motivation.  He is described as America’s Foremost Business Philosopher, but he is actually much more.

I have followed his work since I first heard him speak about 30 years ago and have profited greatly from his advice.

Here are some of Jim’s tips.

NINE THINGS MORE IMPORTANT THAN CAPITAL by Jim Rohn

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How?, you may ask.

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Tags: Advertising · Business · Business Coaching · Psychology · guerrilla · offline · online