Ramping up your business is easy to do, right?  Before settling on that conclusion, check this. A careful understanding of your market and your customers is essential.
Now that you have launched your new product or your new company, the sales are starting to roll in. Your beta testers have been enthusiastic and you have made [...]

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Anyone who has or will publish anything digital on the Internet and even off have or will have material stolen. It is not whether but merely when that theft will come.
Mr. Royce Tivel has written an excellent article on how to combat plagiarism both directly by contacting the thief and indirectly by advising domain name registrars and website hosting services of the illegal use of your material.

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Anything difficult to read won’t be! … read, that is!
When you see something that is too difficult to read, what do you, yourself, do?  If your are like most of us, you skip over it or promise yourself you will read it “later” when you “have more time.”  Of course, “later” rarely happens.
Let’s each examine [...]

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Test everything !
One of my “88″ is that you should never leave to chance anything over which you can exert some control.
Yes, you should test everything, of course, but there is more to the story.  Sometimes some of the most subtle are also very potent determiners of your customers’ responses.
As a part of the consideration [...]

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Your USP (Unique Selling Proposition) is one of the most important elements of your marketing program.   An essential element of differentiating your business is to create a Unique Selling Proposition–or USP.  It is as important as a Mission Statement and a written Business Plan.  It is an essential part of your branding and should be on every piece of [...]

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Mr. Jim Rohn is a man with broad ranging experience in business success instruction and motivation.  He is described as America’s Foremost Business Philosopher, but he is actually much more.

I have followed his work since I first heard him speak about 30 years ago and have profited greatly from his advice.

Here are some of Jim’s tips.

NINE THINGS MORE IMPORTANT THAN CAPITAL by Jim Rohn

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How?, you may ask.

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