Is psychology important in marketing?  Absolutely!
Yes, the psychology of the intended customer is of paramount importance.  This is the beginning discussion of this essential element in your marketing.  Failure to pay the proper attention to this basic element, customer psychology, will seriously hamper your message and your sales.
While each of us may believe he or [...]

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Test everything !
One of my “88″ is that you should never leave to chance anything over which you can exert some control.
Yes, you should test everything, of course, but there is more to the story.  Sometimes some of the most subtle are also very potent determiners of your customers’ responses.
As a part of the consideration [...]

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Your customers!
Follow the advice of your customers?  Yes, your customers!
Let me explain.
If you have done your marketing analysis properly in the beginning . . . or even if you haven’t, you need to keep learning what your customers want from you.
That large group of people know exactly what you should do in and for your [...]

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