Your List is . . . Everything?

Your mailing list (or e-mail list) is everything! 
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]

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Of course, difficult times call for improved knowledge and skills, but thy are essential in every phase of a business cycle.  They allow you to maintain your edge and increase your lead over your competition.
Here is a collection of 15 different websites that will help you sharpen your business skill set in a number of [...]

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Discover How To Turn Video Sharing Websites Into A Traffic-Sucking Vacuum That Will Put Stacks Of Cash Into Your Pocket! Use The Top Secret System That Shows You How To Get 37,366+ FREE Views To Your Videos.
Video Marketer Pro by Andrew Maule is a “must” for any marketer using the
Internet in these competitive times!
The series [...]

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White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire.
The “visual appeal” of a piece of writing or writing with images is very important.  The importance is psychological.  White space gives a relief in the reading process [...]

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For use in multiple ads or types of ads, develop “donuts.”  Donuts are templates containing your basic information including your address and other contact information.  You should always include your USP (Unique Selling Proposition).  Include all information needed for every application.  Be sure to include your logo and any additional graphics that will be part [...]

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Why do men seem to view the world in black and white?  Well, it’s not quite that bad . . . though many women might be difficult to convince.  If you are a woman with a son, brother, or husband who seems to struggle with matching his clothes, it may have been puzzling why that [...]

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Tanner Christensen has done an excellent job pointing out the essentials of a logo’s design.  Since the logo is such an important part of a business, its branding, and its marketing, careful attention should always be paid to it.
45 Rules for Creating a Great Logo Design

Do not use more than three colors.
Get rid of everything [...]

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There is an excellent way to quickly get new customers. 
 
Look for vendors and businesses in other fields who offer their products or services to the same customer base you do.  Think about the things your customers need and buy that you do not offer.  Approach these businesses with a compelling offer of  affiliation to market to one [...]

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Your customers!
Follow the advice of your customers?  Yes, your customers!
Let me explain.
If you have done your marketing analysis properly in the beginning . . . or even if you haven’t, you need to keep learning what your customers want from you.
That large group of people know exactly what you should do in and for your [...]

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Whether you have a mainly offline (bricks and mortar) business or an online business, the social media are some of the latest and best sources of income.  Think of them as another profit center, another way for your business to expand.
Twitter is one of the most important of the social media in the Web 2.0 sphere.  It [...]

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