Test everything !
One of my “88″ is that you should never leave to chance anything over which you can exert some control.
Yes, you should test everything, of course, but there is more to the story.  Sometimes some of the most subtle are also very potent determiners of your customers’ responses.
As a part of the consideration [...]

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You may say you have the best product or service, the best engineering, the best customer service, or the best of whatever you are discussing.

My question is, “Best compared to what?” You may say, “Well, Paul, we are the best in our industry!” I would say that it is good to be the best in your industry or market area. That is fine but it is not really the question that should be addressed.

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