As a business owner you likely think of all the features your product/s or services offer.  Too often businesses will focus on the features of their product or service.  Perhaps they even extol them in great detail … only to have the listener’s eyes glaze over.  The business person may KNOW that the potential customer [...]

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Is marketing everything?
If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business–products and/or services–then it is “everything!”
Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us.   Of course, all [...]

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Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn’t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the “psychological stage,” so [...]

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One eternal question in business is, “How can I make more sales with less outlay?” It is only natural to have this desire. Who wouldn’t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and [...]

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 A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn’t it?  If you know someone, you feel more comfortable with [...]

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