As you likely already know, I am a devoted fan to the subject of testing — testing everything.
For those who have never done much testing, this may seem very cumbersome and daunting at times though it shouldn’t be.  Of course, you should test every aspect of your business and marketing–your business cards, brochures, service, products, [...]

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Are you struggling in your business not knowing what you should do in these difficult times?  There are people who know exactly what you should do in your business . . . and they don’t charge much at all!
They are your customers!
Follow the advice of your customers?  Yes, your customers!
If you have done your marketing [...]

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