Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com

Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
… almost nothing …
This article has nothing to do with the historically staggering rebuke of President Obama’s policies, the agendas of the Pelosi [...]

[Read more →]

Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years – and centuries – past. With the rapid changes in the marketplace a person in business can become [...]

[Read more →]

Is marketing everything?
If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business–products and/or services–then it is “everything!”
Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us.   Of course, all [...]

[Read more →]

Here is something lighthearted and hilarious!  It has an excellent marketing application. For the rest of the story, follow the link to Snopes.com at the end.
Railroad tracks
This is fascinating.
Be sure to read the final paragraph; your understanding of it will depend on the earlier part of the content.  The US standard railroad gauge (distance [...]

[Read more →]

Success in business does not simply “happen,” nor does hard work on or in a business, alone, guarantee success.  Several of the foundational building blocks are of vital importance for a business’s success.  One of the most important is the “business mindset” of the founders, owners, and managers.  It is an essential part of branding.
Of [...]

[Read more →]

Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn’t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the “psychological stage,” so [...]

[Read more →]

As you likely already know, I am a devoted fan to the subject of testing — testing everything.
For those who have never done much testing, this may seem very cumbersome and daunting at times though it shouldn’t be.  Of course, you should test every aspect of your business and marketing–your business cards, brochures, service, products, [...]

[Read more →]

Seth Godin is one of my favorite bloggers.  He always puts out his best stuff and does so regularly.  One of his recent blogs is really on the subject of personal integrity.  He said you should only produce something if it is your best.  He has the proper answer to “good” or “good enough.”
If your [...]

[Read more →]

Is psychology important in marketing?  Absolutely!
Yes, the psychology of the intended customer is of paramount importance.  This is the beginning discussion of this essential element in your marketing.  Failure to pay the proper attention to this basic element, customer psychology, will seriously hamper your message and your sales.
While each of us may believe he or [...]

[Read more →]

Often, we as marketers or business people with the responsibility of sales and marketing are very puzzled by the apparent irrational behavior of customers.  We are amazed by the way customers can ignore compelling logic, irrefutable facts and figures and take a completely illogical action.
Of course, it appears illogical to those of us driven by [...]

[Read more →]