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	<title>Marketing Success Blueprint &#187; psychology of sales</title>
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	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<title>Your pre-eminent postion is never guaranteed</title>
		<link>http://marketingsuccessblueprint.com/blog/your-pre-eminent-postion-is-never-guaranteed/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-pre-eminent-postion-is-never-guaranteed/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:32:39 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Apple iPhone]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[distinction]]></category>
		<category><![CDATA[Nike Air Force 1]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=146</guid>
		<description><![CDATA[While being very successful reaching the top of your heap, it can be a very deceptive trap to &#8220;relax and enjoy&#8221; that status. No matter where you are in your market position, it is never guaranteed.
Bloomberg Businessweek points out, &#8220;Popularity is not a state of grace. In business, it is treasure hard-won on the battlefields of product development [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your List IS Everything!</title>
		<link>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/your-list-is-everything-2/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 20:03:22 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[business philosophy]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=90</guid>
		<description><![CDATA[Your List is . . . Everything?

Your mailing list (or e-mail list) is everything!  
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Features vs. Benefits</title>
		<link>http://marketingsuccessblueprint.com/blog/features-vs-benefits/</link>
		<comments>http://marketingsuccessblueprint.com/blog/features-vs-benefits/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 02:49:42 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[advertising psychology]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[what's in it for me?]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=86</guid>
		<description><![CDATA[As a business owner you likely think of all the features your product/s or services offer.  Too often businesses will focus on the features of their product or service.  Perhaps they even extol them in great detail &#8230; only to have the listener&#8217;s eyes glaze over.  The business person may KNOW that the potential customer [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Disasterous Example of Failure to Consider Customer Psychology</title>
		<link>http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 20:33:48 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[marketing disasters]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/</guid>
		<description><![CDATA[Here is a classic example of a large corporation's failure to effectively take the customer's psychology into account.

While I'm certain Macy's spent a lot of money on marketing before they made all the changes described in the New York Times article, they only concentrated on the proper things with the proper scientific testing after they had lost billions of dollars and run off some valuable customers forever!  And this doesn't even count a dramatic drop in Macy's stock price!]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/a-disasterous-example-of-failure-to-consider-customer-psychology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 2 Most Important Questions Your Customer Has</title>
		<link>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/#comments</comments>
		<pubDate>Sat, 09 May 2009 03:33:24 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrila]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=79</guid>
		<description><![CDATA[Customer psychology continued &#8211;
The sooner and more effectively you answer these two questions, the
sooner your listener will &#8220;hear&#8221; anything else you have to say.  Of
course there is a reason for this.  When your customer has an
overriding question in his or her mind, that person is
subconsciously &#8220;filtering&#8221; everything you have to say looking to
see if you [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-2-most-important-questions-your-customer-has/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Words Have Consequences</title>
		<link>http://marketingsuccessblueprint.com/blog/words-have-consequences/</link>
		<comments>http://marketingsuccessblueprint.com/blog/words-have-consequences/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 21:48:43 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[copywriting tricks]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[psychological triggers]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[trigger words]]></category>
		<category><![CDATA[web copy]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=81</guid>
		<description><![CDATA[Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn&#8217;t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the &#8220;psychological stage,&#8221; so [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/words-have-consequences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Irrational Customer</title>
		<link>http://marketingsuccessblueprint.com/blog/the-irrational-customer/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-irrational-customer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:00:35 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer attitude]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=76</guid>
		<description><![CDATA[Often, we as marketers or business people with the responsibility of sales and marketing are very puzzled by the apparent irrational behavior of customers.  We are amazed by the way customers can ignore compelling logic, irrefutable facts and figures and take a completely illogical action.
Of course, it appears illogical to those of us driven by [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-irrational-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nick Vujicic: No Limbs, No Problem!</title>
		<link>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/</link>
		<comments>http://marketingsuccessblueprint.com/blog/nick-vujicic-no-limbs-no-problem/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 23:20:17 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Christian ministry]]></category>
		<category><![CDATA[complaining]]></category>
		<category><![CDATA[financial planner]]></category>
		<category><![CDATA[life with Christ]]></category>
		<category><![CDATA[life without limbs]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[moaning]]></category>
		<category><![CDATA[Nick Vujicic]]></category>
		<category><![CDATA[overcoming obstacles]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=68</guid>
		<description><![CDATA[As with many things in life, it&#8217;s not what happens to you that matters, it&#8217;s how you deal with it.  We can whine and complain that things aren&#8217;t going as we might hope or had expected.  Perhaps we have struggled over and over again without the desired results.  Of course, we can stop and give [...]]]></description>
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