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	<title>Marketing Success Blueprint &#187; psychological triggers</title>
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		<title>Words Have Consequences</title>
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		<pubDate>Sun, 12 Apr 2009 21:48:43 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
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		<description><![CDATA[Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn&#8217;t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the &#8220;psychological stage,&#8221; so [...]]]></description>
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		<title>The Marketplace Rules!</title>
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		<pubDate>Thu, 26 Jun 2008 15:24:34 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
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		<description><![CDATA[The marketplace is the sole arbiter of the success of your programs.  It alone determines what works and how.  Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]]]></description>
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