Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com

Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
… almost nothing …
This article has nothing to do with the historically staggering rebuke of President Obama’s policies, the agendas of the Pelosi [...]

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I deal with a great many business in a variety of fields and find that a distressing number of the people consider many things and miss one of the most critical elements in that decision.
Businesses in trouble often run hither and thither trying solutions again ignoring this critical element.
That critical element?  Market Research!
Anyone, at the [...]

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I’m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, “If it is difficult to read, it won’t be … read, that [...]

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Marketing at its most fundamental level is the presentation of your business–your goods or services–to a potential customer so that he or she wishes to exchange something with you for what you have to offer.

Now, I will reveal my bias: I believe sales, advertising, public relations, and publicity are all subsegments of the larger field of marketing.

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Is marketing everything?
If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business–products and/or services–then it is “everything!”
Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us.   Of course, all [...]

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As you likely already know, I am a devoted fan to the subject of testing — testing everything.
For those who have never done much testing, this may seem very cumbersome and daunting at times though it shouldn’t be.  Of course, you should test every aspect of your business and marketing–your business cards, brochures, service, products, [...]

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Of course, difficult times call for improved knowledge and skills, but thy are essential in every phase of a business cycle.  They allow you to maintain your edge and increase your lead over your competition.
Here is a collection of 15 different websites that will help you sharpen your business skill set in a number of [...]

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Are you struggling in your business not knowing what you should do in these difficult times?  There are people who know exactly what you should do in your business . . . and they don’t charge much at all!
They are your customers!
Follow the advice of your customers?  Yes, your customers!
If you have done your marketing [...]

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White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire.
The “visual appeal” of a piece of writing or writing with images is very important.  The importance is psychological.  White space gives a relief in the reading process [...]

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Why do men seem to view the world in black and white?  Well, it’s not quite that bad . . . though many women might be difficult to convince.  If you are a woman with a son, brother, or husband who seems to struggle with matching his clothes, it may have been puzzling why that [...]

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