During difficult economic times when business is down, the overwhelming temptation is to trim everything often by a set percentage across the board. This is a natural, yet misguided impulse. When a business owner or manager tells me, “We have no choice but to trim our marketing budget,” I ask what he or she considers [...]

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Are you struggling in your business not knowing what you should do in these difficult times?  There are people who know exactly what you should do in your business . . . and they don’t charge much at all!
They are your customers!
Follow the advice of your customers?  Yes, your customers!
If you have done your marketing [...]

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It looks impossible – but is really quite simple. You just have to keep following up!

It’s hard to believe this minor twist in your marketing can multiply profits – but it does. I’ve got the numbers to prove it. From one campaign that netted $2,521 in profit, there were 4 emails sent to the same opt-in list of 6,188 subscribers.

Email #1 brought in 43.2% of all orders… but email #2 got 26.7% of them, email #3, 18.1% and email #4 another 11.9%. Almost 60% of orders came from the follow up emails!

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