A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn’t it?  If you know someone, you feel more comfortable with [...]

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The Power of Personal Thank You Notes

You are not in the business you think you’re in! You are actually in the business of building personal relationships. Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . . How often are you personally contacted by anyone with whom you do business? Remember the last time a business personally thanked you for having done business with that organization. The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn’t that business stand out rivited in your mind? . . .

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For the small business owner or manager, there are few resources or principles as valuable as those of Guerrilla Marketing. It is foundational marketing . . . especially for the small business!

The ideas to which Jay Conrad Levinson introduced us all in the 1980s are even more pertinent today. Marketing is now more sophisticated demanding closer attention to the craft and a more skillful deployment with less margin for error. Certainly the principles have undergone some modifications due to technological advances, but their wisdom and utility remain unscathed.

Small businesses are better suited to the Guerrilla Marketing methods since they are more agile, have closer contact with their customers, and lack the inertia of “committees” and “Marketing Departments.”

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