During difficult economic times when business is down, the overwhelming temptation is to trim everything often by a set percentage across the board. This is a natural, yet misguided impulse. When a business owner or manager tells me, “We have no choice but to trim our marketing budget,” I ask what he or she considers [...]

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Your List is . . . Everything?

Your mailing list (or e-mail list) is everything! 
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]

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There is frequently a lot of discussion on the web about “duplicate content.”  Duplicate content is an issue since many web business owners would like their material published in many places.  Often they are trying to “fool” the search engines into believing that there is great interest in their material with many backlinks to their [...]

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I’m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, “If it is difficult to read, it won’t be … read, that [...]

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Customer psychology continued –
The sooner and more effectively you answer these two questions, the
sooner your listener will “hear” anything else you have to say.  Of
course there is a reason for this.  When your customer has an
overriding question in his or her mind, that person is
subconsciously “filtering” everything you have to say looking to
see if you [...]

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Tanner Christensen has done an excellent job pointing out the essentials of a logo’s design.  Since the logo is such an important part of a business, its branding, and its marketing, careful attention should always be paid to it.
45 Rules for Creating a Great Logo Design

Do not use more than three colors.
Get rid of everything [...]

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Good marketing can overcome an inferior product or service. Excellent marketing can put a mediocre product or service on top. No marketing can help a bad product or service, with the possible exception of a brief, brilliant burnout.

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