Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com

Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
… almost nothing …
This article has nothing to do with the historically staggering rebuke of President Obama’s policies, the agendas of the Pelosi [...]

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The Shreveport Convention Center was the location for the ninth annual Ark-La-Tex Boat Sport and RV Show and Fishing Tournament this weekend. The event had a moderate attendance in spite of the very cold weather for this area. The weather certainly did not intimidate the vendors who filled the floor with boats, RVs, and other wheeled [...]

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Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years – and centuries – past. With the rapid changes in the marketplace a person in business can become [...]

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The marketplace has undergone a rather radical change in the past thirty years. Today’s consumer has many more options than have previously existed. This has in turn changed the way the consumer behaves. I hasten to add that that we human beings have not fundamentally changed but our options have. Therefore, we have changed our [...]

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Your List is . . . Everything?

Your mailing list (or e-mail list) is everything! 
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]

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I deal with a great many business in a variety of fields and find that a distressing number of the people consider many things and miss one of the most critical elements in that decision.
Businesses in trouble often run hither and thither trying solutions again ignoring this critical element.
That critical element?  Market Research!
Anyone, at the [...]

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There is frequently a lot of discussion on the web about “duplicate content.”  Duplicate content is an issue since many web business owners would like their material published in many places.  Often they are trying to “fool” the search engines into believing that there is great interest in their material with many backlinks to their [...]

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I hear people bemoaning the fact that they are poor writers.  They wish they could be better; they consider taking college writing courses; they wish they could be better; they read books on writing; they wish they could be better; and they wish, wish, and wish. However, they fail to simply write, write, and write.
Mary [...]

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Marketing at its most fundamental level is the presentation of your business–your goods or services–to a potential customer so that he or she wishes to exchange something with you for what you have to offer.

Now, I will reveal my bias: I believe sales, advertising, public relations, and publicity are all subsegments of the larger field of marketing.

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Is marketing everything?
If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business–products and/or services–then it is “everything!”
Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us.   Of course, all [...]

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