One eternal question in business is, “How can I make more sales with less outlay?” It is only natural to have this desire. Who wouldn’t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and [...]

[Read more →]

Your customers!
Follow the advice of your customers?  Yes, your customers!
Let me explain.
If you have done your marketing analysis properly in the beginning . . . or even if you haven’t, you need to keep learning what your customers want from you.
That large group of people know exactly what you should do in and for your [...]

[Read more →]

Actually, a good headline is worth a thousand words–maybe more.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail. 

[Read more →]

There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]

[Read more →]

The marketplace is the sole arbiter of the success of your programs. It alone determines what works and how. Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]

[Read more →]

The Power of Continued Customer Connections
When your customer or contact gave you his or her information, that was permission to begin the process of “affinity bonding.” Affinity bonding, discussed in more detail in “The 88 Marketing Tips That Will Change Your Life!” is really little more than building a gradually strenthening relationship bond with each customer. (Sign up for the “The 88 Marketing Tips That Will Change Your Life!” at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her.

[Read more →]

Should You “Pay” For Referrals?

You certainly should pay for referrals, though not necessarily in the sense that the headline might suggest.

Without a doubt, you should recognize anyone referring you business or potential business. You want any referral sources to know that you are aware of their confidence in you and your business and that you appreciate

[Read more →]

 A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn’t it?  If you know someone, you feel more comfortable with [...]

[Read more →]

The Power of Personal Thank You Notes

You are not in the business you think you’re in! You are actually in the business of building personal relationships. Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . . How often are you personally contacted by anyone with whom you do business? Remember the last time a business personally thanked you for having done business with that organization. The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn’t that business stand out rivited in your mind? . . .

[Read more →]

The things a budding business person should read (cont’d.)
There are many good books on marketing.  One of the best authors is Jay Conrad Levinson.  He has been writing on guerrilla marketing for small businesses for at least 30 years.  His works are classics and the concepts have updated over the years.
Dan Kennedy offers a great number of very practical marketing [...]

[Read more →]