January 20th, 2010 · 1 Comment
Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com
Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
… almost nothing …
This article has nothing to do with the historically staggering rebuke of President Obama’s policies, the agendas of the Pelosi [...]
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Tags: Business · Copywriting · Internet · Marketing Basics · Psychology · guerrilla · offline · online · sales
Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years – and centuries – past. With the rapid changes in the marketplace a person in business can become [...]
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Tags: Advertising · Business · Copywriting · Internet · Marketing · Mistakes · Psychology · branding · guerrilla · offline · online · sales
I hear people bemoaning the fact that they are poor writers. They wish they could be better; they consider taking college writing courses; they wish they could be better; they read books on writing; they wish they could be better; and they wish, wish, and wish. However, they fail to simply write, write, and write.
Mary [...]
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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online · sales
Customer psychology continued –
The sooner and more effectively you answer these two questions, the
sooner your listener will “hear” anything else you have to say. Of
course there is a reason for this. When your customer has an
overriding question in his or her mind, that person is
subconsciously “filtering” everything you have to say looking to
see if you [...]
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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · branding · guerrilla · offline · online · sales
Is psychology important in marketing? Absolutely!
Yes, the psychology of the intended customer is of paramount importance. This is the beginning discussion of this essential element in your marketing. Failure to pay the proper attention to this basic element, customer psychology, will seriously hamper your message and your sales.
While each of us may believe he or [...]
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Tags: Advertising · Business · Internet · Marketing · Mistakes · Psychology · branding · guerrilla · offline · online · sales
Are you struggling in your business not knowing what you should do in these difficult times? There are people who know exactly what you should do in your business . . . and they don’t charge much at all!
They are your customers!
Follow the advice of your customers? Yes, your customers!
If you have done your marketing [...]
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Tags: Advertising · Business · Business Coaching · Copywriting · Internet · Marketing · Psychology · branding · guerrilla · offline · online · sales
September 25th, 2008 · No Comments
One eternal question in business is, “How can I make more sales with less outlay?” It is only natural to have this desire. Who wouldn’t want to invest less money to have greater sales?
One of the best ways is to sell more to your existing customers.
It takes five to six times more money, time, and [...]
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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online · sales
September 20th, 2008 · 2 Comments
Your customers!
Follow the advice of your customers? Yes, your customers!
Let me explain.
If you have done your marketing analysis properly in the beginning . . . or even if you haven’t, you need to keep learning what your customers want from you.
That large group of people know exactly what you should do in and for your [...]
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Tags: Advertising · Business · Business Coaching · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online
Actually, a good headline is worth a thousand words–maybe more.
Your headline is the most important element of nearly any piece of marketing writing. This applies to printed material, such as a direct mail piece, an email, or a web page. You should spend at least as much time crafting your headlines as the other portions of your marketing writing.
I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail.
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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online
There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]
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Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online