The marketplace is the sole arbiter of the success of your programs. It alone determines what works and how. Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market testing.
Design and pursue an [...]
The Marketplace Rules!
May 19th, 2008 · 1 Comment
Tags: Advertising · Business · Copywriting · Internet · Marketing · Mistakes · Psychology · offline
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