Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com

Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
… almost nothing …
This article has nothing to do with the historically staggering rebuke of President Obama’s policies, the agendas of the Pelosi [...]

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Many businesses are begun with a few ideas scribbled on a paper napkin. While this is all well and good, the truly successful business must have much more important planning and research to operate well. Furthermore, the plan should be in written form. Writing the plans down forces the owner to put the plan ideas into concrete, understandable form. That will be important as a definable benchmark to which to refer later.

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Your List is . . . Everything?

Your mailing list (or e-mail list) is everything! 
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]

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I deal with a great many business in a variety of fields and find that a distressing number of the people consider many things and miss one of the most critical elements in that decision.
Businesses in trouble often run hither and thither trying solutions again ignoring this critical element.
That critical element?  Market Research!
Anyone, at the [...]

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Is marketing everything?
If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business–products and/or services–then it is “everything!”
Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us.   Of course, all [...]

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White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire.
The “visual appeal” of a piece of writing or writing with images is very important.  The importance is psychological.  White space gives a relief in the reading process [...]

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Good marketing can overcome an inferior product or service. Excellent marketing can put a mediocre product or service on top. No marketing can help a bad product or service, with the possible exception of a brief, brilliant burnout.

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