Often, we as marketers or business people with the responsibility of sales and marketing are very puzzled by the apparent irrational behavior of customers. We are amazed by the way customers can ignore compelling logic, irrefutable facts and figures and take a completely illogical action.
Of course, it appears illogical to those of us driven by [...]
The Irrational Customer
February 20th, 2009 · 1 Comment
Tags: Advertising · Business · Business Coaching · Copywriting · Internet · Marketing · Mistakes · Psychology · guerrilla · offline · online · sales
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