Marketing Success Blueprint Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!TM |
Actually, a good headline is worth a thousand words–maybe more.
Your headline is the most important element of nearly any piece of marketing writing. This applies to printed material, such as a direct mail piece, an email, or a web page. You should spend at least as much time crafting your headlines as the other portions of your marketing writing.
I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail.
Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · guerrilla · offline · online
To become truly successful in today’s marketplace, any business owner or manager must recognize and believe that good copywriting is an essential foundation.
Please notice I DID NOT say one must BE a good copywriter. Really good copywriting takes years to master. However, the owner or manager in the current environment MUST be able to recognize [...]
Tags: Business · Copywriting · Internet · Marketing · Psychology · offline
Good marketing can overcome an inferior product or service. Excellent marketing can put a mediocre product or service on top. No marketing can help a bad product or service, with the possible exception of a brief, brilliant burnout.
Tags: Advertising · Business · Copywriting · Internet · Marketing · Psychology · offline
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