There is frequently a lot of discussion on the web about “duplicate content.”  Duplicate content is an issue since many web business owners would like their material published in many places.  Often they are trying to “fool” the search engines into believing that there is great interest in their material with many backlinks to their [...]

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I’m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, “If it is difficult to read, it won’t be … read, that [...]

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I hear people bemoaning the fact that they are poor writers.  They wish they could be better; they consider taking college writing courses; they wish they could be better; they read books on writing; they wish they could be better; and they wish, wish, and wish. However, they fail to simply write, write, and write.
Mary [...]

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Customer psychology continued –
The sooner and more effectively you answer these two questions, the
sooner your listener will “hear” anything else you have to say.  Of
course there is a reason for this.  When your customer has an
overriding question in his or her mind, that person is
subconsciously “filtering” everything you have to say looking to
see if you [...]

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Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn’t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the “psychological stage,” so [...]

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Anything difficult to read won’t be! … read, that is!
When you see something that is too difficult to read, what do you, yourself, do?  If your are like most of us, you skip over it or promise yourself you will read it “later” when you “have more time.”  Of course, “later” rarely happens.
Let’s each examine [...]

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Typography is the nature of the print on the page.  Though the term originated in the printing industry, its principles are adaptable to onscreen techniques, as well.
ty·pog·ra·phy (tī päg′rə fē) may be defined as follows:    
noun

the art or process of printing from type
the art or process of setting and arranging type for [...]

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Why do men seem to view the world in black and white?  Well, it’s not quite that bad . . . though many women might be difficult to convince.  If you are a woman with a son, brother, or husband who seems to struggle with matching his clothes, it may have been puzzling why that [...]

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Your USP (Unique Selling Proposition) is one of the most important elements of your marketing program.   An essential element of differentiating your business is to create a Unique Selling Proposition–or USP.  It is as important as a Mission Statement and a written Business Plan.  It is an essential part of your branding and should be on every piece of [...]

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Actually, a good headline is worth a thousand words–maybe more.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail. 

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