I’m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, “If it is difficult to read, it won’t be … read, that [...]

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I hear people bemoaning the fact that they are poor writers.  They wish they could be better; they consider taking college writing courses; they wish they could be better; they read books on writing; they wish they could be better; and they wish, wish, and wish. However, they fail to simply write, write, and write.
Mary [...]

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Yes, words do have consequences.  When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn’t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying.
Words set the “psychological stage,” so [...]

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Seth Godin is one of my favorite bloggers.  He always puts out his best stuff and does so regularly.  One of his recent blogs is really on the subject of personal integrity.  He said you should only produce something if it is your best.  He has the proper answer to “good” or “good enough.”
If your [...]

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White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire.
The “visual appeal” of a piece of writing or writing with images is very important.  The importance is psychological.  White space gives a relief in the reading process [...]

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