Marketing Success Blueprint » consumer psychology

The Consumer In The Marketplace Has Changed – Part 2

Paul Elliott — Tue, 20 Oct 2009 05:51:23 +0000

Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years – and centuries – past. With the rapid changes in the marketplace a person in business can become [...]

Marketing Is Everything!

Paul Elliott — Tue, 09 Jun 2009 22:38:33 +0000

Is marketing everything? If we think of marketing as the sum of all efforts to inform our customers or potential customers of every aspect of our business–products and/or services–then it is “everything!” Without adequate information about our products or services, how can we logically expect our customers to make a decision favorable to us. Of course, all [...]

Words Have Consequences

Paul Elliott — Sun, 12 Apr 2009 21:48:43 +0000

Yes, words do have consequences. When it comes to business, the most obvious consequences are that your reader, listener, viewer, or customer standing in front of you either believes and buys or doesn’t. However, the psychology of the words is more subtle and sophisticated than simply buying or not buying. Words set the “psychological stage,” so [...]

Typography: What Is It, And Why Is It Important?

Paul Elliott — Sat, 10 Jan 2009 21:46:50 +0000

Typography is the nature of the print on the page. Though the term originated in the printing industry, its principles are adaptable to onscreen techniques, as well. ty·pog·ra·phy (tī päg′rə fē) may be defined as follows: noun the art or process of printing from type the art or process of setting and arranging type for [...]

Jim Rohn-9 Things More Important Than Capital

Paul Elliott — Mon, 04 Aug 2008 03:49:28 +0000

Mr. Jim Rohn is a man with broad ranging experience in business success instruction and motivation. He is described as America's Foremost Business Philosopher, but he is actually much more.

I have followed his work since I first heard him speak about 30 years ago and have profited greatly from his advice.

Here are some of Jim's tips.

NINE THINGS MORE IMPORTANT THAN CAPITAL by Jim Rohn

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How?, you may ask.