Are you struggling in your business not knowing what you should do in these difficult times?  There are people who know exactly what you should do in your business . . . and they don’t charge much at all!
They are your customers!
Follow the advice of your customers?  Yes, your customers!
If you have done your marketing [...]

[Read more →]

For use in multiple ads or types of ads, develop “donuts.”  Donuts are templates containing your basic information including your address and other contact information.  You should always include your USP (Unique Selling Proposition).  Include all information needed for every application.  Be sure to include your logo and any additional graphics that will be part [...]

[Read more →]

Tanner Christensen has done an excellent job pointing out the essentials of a logo’s design.  Since the logo is such an important part of a business, its branding, and its marketing, careful attention should always be paid to it.
45 Rules for Creating a Great Logo Design

Do not use more than three colors.
Get rid of everything [...]

[Read more →]

Your USP (Unique Selling Proposition) is one of the most important elements of your marketing program.   An essential element of differentiating your business is to create a Unique Selling Proposition–or USP.  It is as important as a Mission Statement and a written Business Plan.  It is an essential part of your branding and should be on every piece of [...]

[Read more →]