Should You “Pay” For Referrals?

You certainly should pay for referrals, though not necessarily in the sense that the headline might suggest.

Without a doubt, you should recognize anyone referring you business or potential business. You want any referral sources to know that you are aware of their confidence in you and your business and that you appreciate

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The things a budding business person should read (cont’d.)
There are many good books on marketing.  One of the best authors is Jay Conrad Levinson.  He has been writing on guerrilla marketing for small businesses for at least 30 years.  His works are classics and the concepts have updated over the years.
Dan Kennedy offers a great number of very practical marketing [...]

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What Should I Read As I Start My Business?

In a recent conversation with a person wanting to start a small business, the subject arose of what she should read.

You are very wise to seek education for your venture. You should view your business education as a very necessary activity that never ends.

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If you have an Internet-based business or intend to have one, SEO (Search Engine Optimization) is crucial.  While comprehensive SEO can be a very sophisticated, there are some simple and very inexpensive techniques to “get noticed” by the search engines especially in your local market.
Keywords is one of these important subjects.  Internet search engines (SEs) catalog [...]

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