For use in multiple ads or types of ads, develop “donuts.”  Donuts are templates containing your basic information including your address and other contact information.  You should always include your USP (Unique Selling Proposition).  Include all information needed for every application.  Be sure to include your logo and any additional graphics that will be part of your branding.

The “hole” is used for the unique information added for each application, such as sale information, a new product, coupon, or a new offer.

This saves a lot of time creating your ads, but more importantly the uniformity is an important part of your branding.  When your target customers become accustomed to seeing the same general pattern to your ads, they are recognizable.  This easy recognition  produces an “anchoring” effect which is a beneficial psychological trigger.

Think about some of the major brands with which we are all familiar–McDonalds, Coca Cola, Target–and you will notice the pattern of similarly structured ads from day to day and week to week. This applies to print ads, billboard ads, and your Internet presence.

Of course, videos have more differences from one campaign to the next by nature of the medium, but certain consistent elements will remain.

In the pursuit of more and better businesses!

How can I help you grow your business today?

Paul Elliott

Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2008, Paul Elliott, All rights reserved world wide.