Seth Godin is one of my favorite bloggers.  He always puts out his best stuff and does so regularly.  One of his recent blogs is really on the subject of personal integrity.  He said you should only produce something if it is your best.  He has the proper answer to “good” or “good enough.”

If your work is only “good” or “good enough,” don’t send it!  Don’t burden your readers with such information.  If you do, you soon will have fewer readers.

So, his comments are really about one’s personal integrity.  If it is something that you shouldn’t put out, don’t do it just to fill space.  Have a higher level of integrity.  When you present greater integrity, your customers will much more readily become raving fans.

Yes, I am a raving fan of Seth Godin, not just because he delivers his best but because I have become impressed with his personal integrity.

To your business success!

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Paul Elliott

Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

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