There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.

One of these very effective script writing formulas is: fear, fear, solution.

Your focus must be on your customer.

You must understand your customer or prospective customer well. His or her problems and how to solve them should be your main focus. If you don’t solve someone’s problems, nothing sells and nothing happens.

Until you learn and better understand the customer’s problems and the fears he or she has associated with those problems, you will not be very effective in your marketing programs.

Once you do understand those elements, you can look in your group of products or services to develop solutions to solve the problems and relieve fears of the customer.

“Fear, fear, solution” is one formula. Here is the process.

You pose a fear you know the customer has or should have; then, you amplify that one as you pose another; then, you offer the solution to the problem and the relief of those fears, . . . which is your product or service.

Of course, the process is somewhat longer than that, but the thread of the principle is found throughout.

To your business success!

Paul Elliott

Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2008, Paul Elliott, All rights reserved world wide.