To become truly successful in today’s marketplace, any business owner or manager must recognize and believe that good copywriting is an essential foundation. 

Please notice I DID NOT say one must BE a good copywriter.  Really good copywriting takes years to master.  However, the owner or manager in the current environment MUST be able to recognize when a particular piece of copy is good or not.   Why is it important to recognize good copy when you see it?

All copy is, most importantly, salesmanship in print.

The written word is a fundamental method of communication.   If you have an online business, the writing on your home page is the first “contact” you have with your customer.   Now, you may argue that you have an autoloading audio or video, yet your visitor sees the writing on your page in the few seconds as it is loading.  That writing can be crucial to whether the visitor chooses to stay for the audio or video.  This is only one place where a well-written headline is critical.

For those businesses in the offline world (bricks and mortar), words are what usually attract customers to your place of business.  This may be a print ad, a radio or TV commercial, a brochure, or the sign over your place of business.  As people in our society we are bombarded every day by perhaps tens of thousands of ads, commercials, and other products/services presentations.  It should be obvious that you MUST be able to get your message into your potential customers’ minds quickly, concisely, compellingly, and indelibly in spite of all other messages with which they are being pounded.

It is fundamentally your headlines that either capture your potential customers’ attention or fail.  I have personally seen the change of a single word in a headline produce a 10-FOLD improvement in customer response!  That means the small change produced a 1,000% improvement in customer purchases!  That is excellent in anyone’s book.

But how does this apply to the business owner or manager who is not doing the copywriting.  Again, that person must understand what is good and what is mediocre. You may say, “If I’m not the copywriter, why do I need to know whether it is good or not.”  I would reply that your fortunes as the owner or manager will rise or fall based on the quality of the ad or marketing copy.

The really good news is that YOU don’t have to be good at it yourself, IF YOU have a way of checking on those who are doing the writing for your business whether it be a physical (bricks and mortar) or online (Internet-based) business . . . .  AND there is now an excellent way of checking and improving upon headlines and other copy that you or others have written!

Thousands of other copywriters will help you do this!  Yes, YOU can check copywriting and get the “advice” of very many other copywriters.   There is now an intriguingly and stunningly effective way of looking at a piece of copy or a headline, seeing its effectiveness “score” THEN comparing changes to see if they improve or degrade that score.

The amazingly effective program is Glyphius copywriting and analysis software.  You simply put the copy you have or wish to evaluate in one window.  You will get a score.  In another window you make the changes you wish to compare and check the score of the copy with the changes.  You can keep on making changes and checking the score until you have a score you like (the higher, the better).

If someone else is writing your copy, it’s as though you (and all the copywriters in Glyphius) are looking over his or her shoulder giving professional advice.  Can you imagine what a genius you’ll appear to be?

Another, perhaps more effective, use is to purchase Glyphius for your copywriter to use.  You can tell him or her to give you copy that scores no less than 500!  THAT is called “scientific marketing!”

Another real advantage is that Glyphius’ author, James D. Brausch, will let you try it out for a full 8 weeks and still get 100% of your money back, if you decide it is not for you.  Of course, after those 8 weeks, seeing the improved sales you get, you will likely never want to publish another word without Glyphius!

Go look at Glyphius now!  I’m convinced of its usefullness to increase a business’s income and believe you will love it, too! 

To your business success!

Paul Elliott
Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2008, Paul Elliott, All rights reserved world wide.