Your Contact Information is Your Lifeline 

 If your potential customers are unable to locate you, your store,  or your website, you have lost the favorable momentum your marketing has produced. 

You should put your contact information on every web page, every printed surface, every TV or radio spot, every ad that leaves your office.  It should be clearly visible and well-positioned so the reader, viewer, or listener can easily find you. 

That is how your potential customers or customers can reach you. 

When we are writing or preparing marketing materials or ads, we may give little attention to the actual contact information in them.  Of course, we don’t consider them unimportant, but we may act that way. 

How?  We get in a hurry and too often fail to pay close attention to the small details.

Let me emphasize that every item that leaves your business–business card, brochure, coupon, ad, web page, audio, video–should have your contact information on it. 

But it is also an advertising billboard for your business–good or bad–whether we intend it so or not.  Don’t allow yourself to accept a poor presentation of your businesss.

Anytime you put your phone number, address, or web address in your material or on your web site, call it, write it, click on it. Mistakes in any of these can more than negate any anticipated returns and make you appear very foolish, as well.

Overlooking this small detail is very easy but the consequences in poor, negative advertising are far greater than the time it would take you on someone in your organization to check these things before they go on your website or into any printed material.

Your contact information is your lifeline from your business to your customers.  Use it well.

To your business success!

Paul Elliott

Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2008, Paul Elliott, All rights reserved world wide.

Tags: offline marketing, scientific marketing, small business, business, psychology, , scientific testing, guerrilla marketing, Internet marketing, guerilla