Whether you have a mainly offline (bricks and mortar) business or an online business, the social media are some of the latest and best sources of income.  Think of them as another profit center, another way for your business to expand.
Twitter is one of the most important of the social media in the Web 2.0 sphere.  It [...]

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Whether or not you have a web-based business you should know about the value of the "social media" including blogging.  In my opinion, you should learn about it and how to use it.  It will help any business whether offline or online based.
Here is some of the best information on the subjects, and it’s all [...]

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Actually, a good headline is worth a thousand words–maybe more.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail. 

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Mr. Jim Rohn is a man with broad ranging experience in business success instruction and motivation.  He is described as America’s Foremost Business Philosopher, but he is actually much more.

I have followed his work since I first heard him speak about 30 years ago and have profited greatly from his advice.

Here are some of Jim’s tips.

NINE THINGS MORE IMPORTANT THAN CAPITAL by Jim Rohn

When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How?, you may ask.

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There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]

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The marketplace is the sole arbiter of the success of your programs. It alone determines what works and how. Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]

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The Power of Continued Customer Connections
When your customer or contact gave you his or her information, that was permission to begin the process of “affinity bonding.” Affinity bonding, discussed in more detail in “The 88 Marketing Tips That Will Change Your Life!” is really little more than building a gradually strenthening relationship bond with each customer. (Sign up for the “The 88 Marketing Tips That Will Change Your Life!” at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her.

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