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	<title>Marketing Success Blueprint &#187; Mistakes</title>
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	<description>Scientific Marketing Success To Grow Your Business As Quickly As You Can Manage!</description>
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		<item>
		<title>Avoid these mistakes scaling up your new venture</title>
		<link>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/</link>
		<comments>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:01:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[business advice]]></category>
		<category><![CDATA[marketing coaching]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[small business coaching]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=138</guid>
		<description><![CDATA[Ramping up your business is easy to do, right?  Before settling on that conclusion, check this. A careful understanding of your market and your customers is essential.
Now that you have launched your new product or your new company, the sales are starting to roll in. Your beta testers have been enthusiastic and you have made [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/avoid-these-mistakes-scaling-up-your-new-venture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Consumer In The Marketplace Has Changed &#8211; Part 2</title>
		<link>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 05:51:23 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer-focused]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[pull marketing]]></category>
		<category><![CDATA[push marketing]]></category>
		<category><![CDATA[sales psychology]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=102</guid>
		<description><![CDATA[Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years &#8211; and centuries &#8211; past. With the rapid changes in the marketplace a person in business can become [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-consumer-in-the-marketplace-has-changed-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Google Says About Duplicate Content</title>
		<link>http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/</link>
		<comments>http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:02:33 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[article marketing mistakes]]></category>
		<category><![CDATA[copywriting help]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[good marketing practices]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing-design]]></category>
		<category><![CDATA[PLR]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=88</guid>
		<description><![CDATA[There is frequently a lot of discussion on the web about &#8220;duplicate content.&#8221;  Duplicate content is an issue since many web business owners would like their material published in many places.  Often they are trying to &#8220;fool&#8221; the search engines into believing that there is great interest in their material with many backlinks to their [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/what-google-says-about-duplicate-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Important Traits of Good Blog Design</title>
		<link>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/</link>
		<comments>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 13:31:53 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog design]]></category>
		<category><![CDATA[blog design tips]]></category>
		<category><![CDATA[blog tips]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[John Urban]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing-design]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=87</guid>
		<description><![CDATA[I&#8217;m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, &#8220;If it is difficult to read, it won&#8217;t be &#8230; read, that [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/10-important-traits-of-good-blog-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good? Don&#8217;t Bother.</title>
		<link>http://marketingsuccessblueprint.com/blog/good-dont-bother/</link>
		<comments>http://marketingsuccessblueprint.com/blog/good-dont-bother/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 02:09:29 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[delivering your best]]></category>
		<category><![CDATA[exceeding expectations]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[personal integrity]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=78</guid>
		<description><![CDATA[Seth Godin is one of my favorite bloggers.  He always puts out his best stuff and does so regularly.  One of his recent blogs is really on the subject of personal integrity.  He said you should only produce something if it is your best.  He has the proper answer to &#8220;good&#8221; or &#8220;good enough.&#8221;
If your [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/good-dont-bother/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It Won&#8217;t Be Read!</title>
		<link>http://marketingsuccessblueprint.com/blog/it-wont-be-read/</link>
		<comments>http://marketingsuccessblueprint.com/blog/it-wont-be-read/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 19:30:56 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[good page design]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[page design principles]]></category>
		<category><![CDATA[small business coaching]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=77</guid>
		<description><![CDATA[
Anything difficult to read won&#8217;t be! &#8230; read, that is!
When you see something that is too difficult to read, what do you, yourself, do?  If your are like most of us, you skip over it or promise yourself you will read it &#8220;later&#8221; when you &#8220;have more time.&#8221;  Of course, &#8220;later&#8221; rarely happens.
Let&#8217;s each examine [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/it-wont-be-read/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building The Affinity Bond</title>
		<link>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/</link>
		<comments>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 05:46:55 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[sales techniques]]></category>
		<category><![CDATA[small busines marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=32</guid>
		<description><![CDATA[Is psychology important in marketing?  Absolutely!
Yes, the psychology of the intended customer is of paramount importance.  This is the beginning discussion of this essential element in your marketing.  Failure to pay the proper attention to this basic element, customer psychology, will seriously hamper your message and your sales.
While each of us may believe he or [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/building-the-affinity-bond/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Irrational Customer</title>
		<link>http://marketingsuccessblueprint.com/blog/the-irrational-customer/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-irrational-customer/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:00:35 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[customer attitude]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[psychology of sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=76</guid>
		<description><![CDATA[Often, we as marketers or business people with the responsibility of sales and marketing are very puzzled by the apparent irrational behavior of customers.  We are amazed by the way customers can ignore compelling logic, irrefutable facts and figures and take a completely illogical action.
Of course, it appears illogical to those of us driven by [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-irrational-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Does Your Business Measure Up?</title>
		<link>http://marketingsuccessblueprint.com/blog/how-does-your-business-measure-up/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-does-your-business-measure-up/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 12:00:07 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer bonding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing disasters]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[marketing training]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=75</guid>
		<description><![CDATA[Most businesses claim to cater to the customer.   They may make a strong point in their marketing and advertising.  Unfortunately, many fall far short of that goal.  Look at some of the experiences Mr. Merholz had with major airlines.

Where do we fall short?  Usually in failing to have true customer service as a part of [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/how-does-your-business-measure-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of White Space</title>
		<link>http://marketingsuccessblueprint.com/blog/the-importance-of-white-space/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-importance-of-white-space/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 05:27:02 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[copywriting tricks]]></category>
		<category><![CDATA[design elements]]></category>
		<category><![CDATA[good marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[page design principles]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[visual perception]]></category>
		<category><![CDATA[white space]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=71</guid>
		<description><![CDATA[White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire.
The &#8220;visual appeal&#8221; of a piece of writing or writing with images is very important.  The importance is psychological.  White space gives a relief in the reading process [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-importance-of-white-space/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Do Men See Everything in Black and White?</title>
		<link>http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/</link>
		<comments>http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 22:36:10 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[ad design]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[color perception]]></category>
		<category><![CDATA[color vision in business]]></category>
		<category><![CDATA[color vision in graphic design]]></category>
		<category><![CDATA[color vision in marketing]]></category>
		<category><![CDATA[color-blindness]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales design]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=70</guid>
		<description><![CDATA[Why do men seem to view the world in black and white?  Well, it&#8217;s not quite that bad . . . though many women might be difficult to convince.  If you are a woman with a son, brother, or husband who seems to struggle with matching his clothes, it may have been puzzling why that [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/why-do-men-see-everything-in-black-and-white/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Tips for Small Businesses to Weather Financial Crisis</title>
		<link>http://marketingsuccessblueprint.com/blog/top-10-tips-for-small-businesses-to-weather-financial-crisis/</link>
		<comments>http://marketingsuccessblueprint.com/blog/top-10-tips-for-small-businesses-to-weather-financial-crisis/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 16:03:03 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[allbusiness.com]]></category>
		<category><![CDATA[avoiding small business pitfalls]]></category>
		<category><![CDATA[bad customers]]></category>
		<category><![CDATA[business credit]]></category>
		<category><![CDATA[cash flow management]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[difficult times]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[financial emergency]]></category>
		<category><![CDATA[financing]]></category>
		<category><![CDATA[financing small business]]></category>
		<category><![CDATA[good customers]]></category>
		<category><![CDATA[mistakes in business]]></category>
		<category><![CDATA[score]]></category>
		<category><![CDATA[score.org]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[solutions for difficult times]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/?p=64</guid>
		<description><![CDATA[Here is a timely post from http://www.ideablob.com/posts/332 that all small businesses should take to heart in these difficult times.
=================================

 
Category: Inside ideablob
1. Customers who don&#8217;t pay: If a customer is late, you need to take swift action. If you wait beyond 60 days, it&#8217;ll probably be too late. As a result, make sure you provide notices to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>DISASTER PLAN: How Lose Customers In A Single Move!</title>
		<link>http://marketingsuccessblueprint.com/blog/disaster-plan-how-lose-customers-in-a-single-move/</link>
		<comments>http://marketingsuccessblueprint.com/blog/disaster-plan-how-lose-customers-in-a-single-move/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 05:50:37 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[absolut vodka]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[dumb marketing mistakes]]></category>
		<category><![CDATA[knowing your customers]]></category>
		<category><![CDATA[marketing disasters]]></category>
		<category><![CDATA[marketing errors]]></category>
		<category><![CDATA[marketing mistakes]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/disaster-plan-how-lose-customers-in-a-single-move/</guid>
		<description><![CDATA[ DISASTER PLAN: How Lose Customers In A Single Move!
At times it is surprising how easily large corporations make huge errors in judgement!
In this case the company which produces the Absolut Vodka brand produced a TV advertising campaign for airing in Mexico that played on the longstanding rub the Mexicans have had toward the U.S. for having lost [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Marketplace Rules!</title>
		<link>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 15:24:34 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[customer psychology]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[hypnotic marketing]]></category>
		<category><![CDATA[hypnotic writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing makeover]]></category>
		<category><![CDATA[off line]]></category>
		<category><![CDATA[on line]]></category>
		<category><![CDATA[psychological triggers]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[scientific marketing]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-marketplace-rules-2/</guid>
		<description><![CDATA[The marketplace is the sole arbiter of the success of your programs.  It alone determines what works and how.  Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Critical Marketing Process: Know, Like, and Trust</title>
		<link>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</link>
		<comments>http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 20:01:16 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/a-critical-marketing-process-know-like-and-trust/</guid>
		<description><![CDATA[ A Critical Marketing Process: Know, Like, and Trust
That is the psychological process your customer experiences in the process of developing the affinity bond with you and your business.
Every person prefers to purchase goods and services from someone he or she knows.  That makes sense, doesn&#8217;t it?  If you know someone, you feel more comfortable with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Power of Personal Thank You Notes</title>
		<link>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/#comments</comments>
		<pubDate>Thu, 29 May 2008 18:09:57 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[affinity bond]]></category>
		<category><![CDATA[customer appreciation]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer response]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales psychology]]></category>
		<category><![CDATA[send-out-cards]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[stealth marketing]]></category>
		<category><![CDATA[thank you cards]]></category>
		<category><![CDATA[thank you notes]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-power-of-personal-thank-you-notes/</guid>
		<description><![CDATA[ The Power of Personal Thank You Notes

You are not in the business you think you're in!  You are actually in the business of building personal relationships.  Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . .  How often are you personally contacted by anyone with whom you do business?  Remember the last time a business personally thanked you for having done business with that organization.  The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn't that business stand out rivited in your mind? . . . ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Marketplace Rules!</title>
		<link>http://marketingsuccessblueprint.com/blog/the-marketplace-rules/</link>
		<comments>http://marketingsuccessblueprint.com/blog/the-marketplace-rules/#comments</comments>
		<pubDate>Tue, 20 May 2008 04:45:41 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[guerila]]></category>
		<category><![CDATA[guerrila]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[small-business]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/the-marketplace-rules/</guid>
		<description><![CDATA[The marketplace is the sole arbiter of the success of your programs.  It alone determines what works and how.  Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market testing.
Design and pursue an [...]]]></description>
		<wfw:commentRss>http://marketingsuccessblueprint.com/blog/the-marketplace-rules/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>How Good Is Your Best?</title>
		<link>http://marketingsuccessblueprint.com/blog/how-good-is-your-best/</link>
		<comments>http://marketingsuccessblueprint.com/blog/how-good-is-your-best/#comments</comments>
		<pubDate>Thu, 15 May 2008 03:54:21 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[best marketing practices]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing olympics]]></category>
		<category><![CDATA[scientific market testing]]></category>
		<category><![CDATA[small-business]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/how-good-is-your-best/</guid>
		<description><![CDATA[You may say you have the best product or service, the best engineering, the best customer service, or the best of whatever you are discussing. 

My question is, "Best compared to what?"  You may say, "Well, Paul, we are the best in our industry!"  I would say that it is good to be the best in your industry or market area.  That is fine but it is not really the question that should be addressed.

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Contact . . . Your Lifeline</title>
		<link>http://marketingsuccessblueprint.com/blog/contact-your-lifeline/</link>
		<comments>http://marketingsuccessblueprint.com/blog/contact-your-lifeline/#comments</comments>
		<pubDate>Thu, 01 May 2008 19:52:09 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[offline]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/contact-your-lifeline/</guid>
		<description><![CDATA[Your Contact Information is Your Lifeline 
 If your potential customers are unable to locate you, your store,  or your website, you have lost the favorable momentum your marketing has produced. 
You should put your contact information on every web page, every printed surface, every TV or radio spot, every ad that leaves your office.  It should be clearly visible [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Making This Marketing Mistake?</title>
		<link>http://marketingsuccessblueprint.com/blog/are-you-making-this-marketing-mistake/</link>
		<comments>http://marketingsuccessblueprint.com/blog/are-you-making-this-marketing-mistake/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 03:24:36 +0000</pubDate>
		<dc:creator>Paul Elliott</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[offline]]></category>

		<guid isPermaLink="false">http://marketingsuccessblueprint.com/blog/are-you-making-this-marketing-mistake/</guid>
		<description><![CDATA[Are You Wasting Your Money?  
The chances are you are wasting a large portion of your marketing dollars.  Any sales and marketing dollar is wasted . . . if you do not have a positive method of tracking results!

Most people say they simply don&#8217;t track their advertising.  This is particularly shortsighted in any competitive business environment or weak economy and [...]]]></description>
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