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Entries Tagged as 'Mistakes'

Avoid these mistakes scaling up your new venture

August 2nd, 2010 · No Comments

Ramping up your business is easy to do, right?  Before settling on that conclusion, check this. A careful understanding of your market and your customers is essential.
Now that you have launched your new product or your new company, the sales are starting to roll in. Your beta testers have been enthusiastic and you have made [...]

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Tags: Business · Business Coaching · Marketing · Mistakes

The Consumer In The Marketplace Has Changed – Part 2

October 20th, 2009 · No Comments

Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years – and centuries – past. With the rapid changes in the marketplace a person in business can become [...]

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Tags: Advertising · Business · Copywriting · Internet · Marketing · Mistakes · Psychology · branding · guerrilla · offline · online · sales

What Google Says About Duplicate Content

August 20th, 2009 · No Comments

There is frequently a lot of discussion on the web about “duplicate content.”  Duplicate content is an issue since many web business owners would like their material published in many places.  Often they are trying to “fool” the search engines into believing that there is great interest in their material with many backlinks to their [...]

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Tags: Advertising · Business · Copywriting · Internet · Mistakes · online · sales

10 Important Traits of Good Blog Design

August 18th, 2009 · No Comments

I’m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, “If it is difficult to read, it won’t be … read, that [...]

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Tags: Advertising · Business · Copywriting · Internet · Marketing · Microblogging · Mistakes · Psychology · branding · guerrilla · online · sales

Good? Don’t Bother.

April 5th, 2009 · No Comments

Seth Godin is one of my favorite bloggers.  He always puts out his best stuff and does so regularly.  One of his recent blogs is really on the subject of personal integrity.  He said you should only produce something if it is your best.  He has the proper answer to “good” or “good enough.”
If your [...]

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Tags: Advertising · Business · Business Coaching · Copywriting · Marketing · Mistakes · Psychology · branding · offline · online · sales

It Won’t Be Read!

March 20th, 2009 · No Comments

Anything difficult to read won’t be! … read, that is!
When you see something that is too difficult to read, what do you, yourself, do?  If your are like most of us, you skip over it or promise yourself you will read it “later” when you “have more time.”  Of course, “later” rarely happens.
Let’s each examine [...]

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Tags: Advertising · Business · Business Coaching · Copywriting · Internet · Marketing · Mistakes · Psychology · guerrilla · offline · online · sales

Building The Affinity Bond

March 18th, 2009 · No Comments

Is psychology important in marketing?  Absolutely!
Yes, the psychology of the intended customer is of paramount importance.  This is the beginning discussion of this essential element in your marketing.  Failure to pay the proper attention to this basic element, customer psychology, will seriously hamper your message and your sales.
While each of us may believe he or [...]

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Tags: Advertising · Business · Internet · Marketing · Mistakes · Psychology · branding · guerrilla · offline · online · sales

The Irrational Customer

February 20th, 2009 · 1 Comment

Often, we as marketers or business people with the responsibility of sales and marketing are very puzzled by the apparent irrational behavior of customers.  We are amazed by the way customers can ignore compelling logic, irrefutable facts and figures and take a completely illogical action.
Of course, it appears illogical to those of us driven by [...]

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Tags: Advertising · Business · Business Coaching · Copywriting · Internet · Marketing · Mistakes · Psychology · guerrilla · offline · online · sales

How Does Your Business Measure Up?

February 19th, 2009 · No Comments

Most businesses claim to cater to the customer.   They may make a strong point in their marketing and advertising.  Unfortunately, many fall far short of that goal.  Look at some of the experiences Mr. Merholz had with major airlines.

Where do we fall short?  Usually in failing to have true customer service as a part of [...]

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Tags: Advertising · Business · Business Coaching · Marketing · Mistakes · Psychology · branding · guerrilla · offline · online

The Importance of White Space

December 10th, 2008 · No Comments

White space and its skillful use are very important in getting your message to your customer completely enough for him or her to take the action you desire.
The “visual appeal” of a piece of writing or writing with images is very important.  The importance is psychological.  White space gives a relief in the reading process [...]

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Tags: Advertising · Business · Copywriting · Internet · Marketing · Mistakes · Psychology · guerrilla · offline · online · sales