Massachusetts Senator-elect, Scott Brown and family
Photo from www.BrownForUSSenate.com

Yes, this is written with a dirty little secret as its motive.
It applies to all businesses. But it has nothing to do with the actual election!
… almost nothing …
This article has nothing to do with the historically staggering rebuke of President Obama’s policies, the agendas of the Pelosi [...]

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Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With the numerous options available to today’s consumer, he or she behaves differently than in years – and centuries – past. With the rapid changes in the marketplace a person in business can become [...]

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The marketplace has undergone a rather radical change in the past thirty years. Today’s consumer has many more options than have previously existed. This has in turn changed the way the consumer behaves. I hasten to add that that we human beings have not fundamentally changed but our options have. Therefore, we have changed our [...]

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During difficult economic times when business is down, the overwhelming temptation is to trim everything often by a set percentage across the board. This is a natural, yet misguided impulse. When a business owner or manager tells me, “We have no choice but to trim our marketing budget,” I ask what he or she considers [...]

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Your List is . . . Everything?

Your mailing list (or e-mail list) is everything! 
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]

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I deal with a great many business in a variety of fields and find that a distressing number of the people consider many things and miss one of the most critical elements in that decision.
Businesses in trouble often run hither and thither trying solutions again ignoring this critical element.
That critical element?  Market Research!
Anyone, at the [...]

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There is frequently a lot of discussion on the web about “duplicate content.”  Duplicate content is an issue since many web business owners would like their material published in many places.  Often they are trying to “fool” the search engines into believing that there is great interest in their material with many backlinks to their [...]

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I’m sure most of us have one or more favorite blogs we like to read for business, politics, religion, or hobbies.  Some are good and easy to read and some are not.
One of my The 88 Marketing That Will Change Your Life is, “If it is difficult to read, it won’t be … read, that [...]

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I hear people bemoaning the fact that they are poor writers.  They wish they could be better; they consider taking college writing courses; they wish they could be better; they read books on writing; they wish they could be better; and they wish, wish, and wish. However, they fail to simply write, write, and write.
Mary [...]

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As a business owner you likely think of all the features your product/s or services offer.  Too often businesses will focus on the features of their product or service.  Perhaps they even extol them in great detail … only to have the listener’s eyes glaze over.  The business person may KNOW that the potential customer [...]

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