Whether you have a mainly offline (bricks and mortar) business or an online business, the social media are some of the latest and best sources of income.  Think of them as another profit center, another way for your business to expand.
Twitter is one of the most important of the social media in the Web 2.0 sphere.  It [...]

[Read more →]

Whether or not you have a web-based business you should know about the value of the "social media" including blogging.  In my opinion, you should learn about it and how to use it.  It will help any business whether offline or online based.
Here is some of the best information on the subjects, and it’s all [...]

[Read more →]

Actually, a good headline is worth a thousand words–maybe more.

I have seen the change of a single word in a headline produce ten times more response than the one in the original piece of direct mail. 

[Read more →]

There are a number of classic copywriting formulas. They are classics because they have proven very effective over time. These formulas work equally well for website work, email, direct mail, brochures, and advertising in many formats and media.
One of these very effective script writing formulas is: fear, fear, solution.
Your focus must be on [...]

[Read more →]

The marketplace is the sole arbiter of the success of your programs. It alone determines what works and how. Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market [...]

[Read more →]

The Power of Continued Customer Connections
When your customer or contact gave you his or her information, that was permission to begin the process of “affinity bonding.” Affinity bonding, discussed in more detail in “The 88 Marketing Tips That Will Change Your Life!” is really little more than building a gradually strenthening relationship bond with each customer. (Sign up for the “The 88 Marketing Tips That Will Change Your Life!” at http://www.MarketingSuccessBlueprint.com/)

Each follow-up contact you have with the customer, over time, further strengthens that affinity bond developing a very strong and lasting relationship with him or her.

[Read more →]

The Power of Personal Thank You Notes

You are not in the business you think you’re in! You are actually in the business of building personal relationships. Accepting this principle and deploying it via multiple channels is an extremely powerful business building technique.

Think for a moment . . . . How often are you personally contacted by anyone with whom you do business? Remember the last time a business personally thanked you for having done business with that organization. The truth is you may not be able to remember having been thanked personally.

When . . . and if . . . you were, didn’t that business stand out rivited in your mind? . . .

[Read more →]

The marketplace is the sole arbiter of the success of your programs.  It alone determines what works and how.  Ignore that at the peril of your business.
In spite of the fact you may love your business, product, or service, never allow your love of such things to override the results of your market testing.
Design and pursue an [...]

[Read more →]

You may say you have the best product or service, the best engineering, the best customer service, or the best of whatever you are discussing.

My question is, “Best compared to what?” You may say, “Well, Paul, we are the best in our industry!” I would say that it is good to be the best in your industry or market area. That is fine but it is not really the question that should be addressed.