Massachusetts Senator-elect, Scott Brown and family

Photo from www.BrownForUSSenate.com

Yes, this is written with a dirty little secret as its motive.

It applies to all businesses. But it has nothing to do with the actual election!

… almost nothing …

This article has nothing to do with the historically staggering rebuke of President Obama’s policies, the agendas of the Pelosi House and Reid Senate, or the fact that Scott Brown, a Republican, has won Massachusetts Senator Teddy Kennedy’s Democratic seat yesterday. It as nothing to do with politics, either Democratic, Republican, or Independent. It has nothing to do with the fact that the most politically liberal state in the union has now sent a conservative senator to Washington.

OK, almost nothing.

This sea-change in national politics is historic; it will affect us all one way or another.

But none of these is my point!

The fact that, among many other headlines and articles, you chose this one to read should tell you something.

The headline is newsworthy AND enticing with information to be revealed–the dirty little secret.

When you connect your subject lines and headlines–emails, articles, ads–to something current that people are hearing and reading about, you have just struck marketing gold!

I know, you think I’ve been a little sneaky, don’t you?

Headlines, email subject lines, and ads that tie in with current events that your customers are reading and thinking about–that they have feelings about–will drive your readership and response rates through the roof!

Anything you send your customers that addresses those feelings and emotions is going to be a top-of-the-list, must read for them.

The next time you want to really boost your readership and response rate to something in your business, try to connect it in some way with what your prospects and customers are currently hearing and seeing in the headlines and on the TV and radio.

Do your research and make the connection of something in your business or product line with the current headlines your customers and prospects feel emotionally about. Remember to move quickly–timing is everything. The emotion can fade very quickly.
To your business success!

Let me help you grow your business today!

Paul Elliott

paul @ MarketingSuccessBlueprint.com

Turning Small Businesses Into Large Ones!

Marketing With Unbelievable Guarantees!™
http://www.MarketingSuccessBlueprint.com/blog

© 2010, Paul Elliott, All rights reserved world wide.