While being very successful reaching the top of your heap, it can be a very deceptive trap to “relax and enjoy” that status. No matter where you are in your market position, it is never guaranteed.
Bloomberg Businessweek points out, “Popularity is not a state of grace. In business, it is treasure hard-won on the battlefields of product development [...]

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Ramping up your business is easy to do, right?  Before settling on that conclusion, check this. A careful understanding of your market and your customers is essential.
Now that you have launched your new product or your new company, the sales are starting to roll in. Your beta testers have been enthusiastic and you have made [...]

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