During difficult economic times when business is down, the overwhelming temptation is to trim everything often by a set percentage across the board. This is a natural, yet misguided impulse. When a business owner or manager tells me, “We have no choice but to trim our marketing budget,” I ask what he or she considers [...]

[Read more →]

Your List is . . . Everything?

Your mailing list (or e-mail list) is everything! 
 I know this sounds like an overstatement, but consider this.
Your list is your customer database.  The names on this list are the record, so to speak, of your business.  They are certainly the most valuable asset of your business.  “But,” you may argue, [...]

[Read more →]